If you have a local business, creating and optimizing your profile on Google My Business (Google Maps) is essential to appear in search results and on Google Maps. Below, we explain step by step how to set it up correctly and make the most of all its features.

What is Google My Business?

Google My Business (GMB) is a free Google tool that lets you display your company in local results, Google Maps, and Google Search. It helps users find your address, phone number, hours, reviews, and more—boosting your brand’s trust and visibility.

How to create and verify your profile

1. Go to https://business.google.com or https://business.google.com/es-all/business-profile/

2. Sign in with your Google account or create a new one.

3. Enter your company’s exact name.

4. Select the primary category that best describes your business.

5. Add your physical address, service area, or mark your business as “no physical location” if you offer at-home services.

6. Enter your phone number, website, and business hours.

7. Verify your business (by mail, phone, email, or video).

Tip: Verification may take a few days, depending on the method chosen.

Profile optimization

Once your listing is verified, optimize the following aspects:

• Business name: Use your company’s real name—don’t add unnecessary keywords.

• Primary and secondary categories: Choose the ones that best represent your services.

• Business description: Write a clear, persuasive text using your local keywords (e.g., “Boiler repair service in Buenos Aires”).

• Photos and videos: Add real images of your location, products, team, or happy customers.

• Posts: Publish news, promotions, and events regularly.

• Reviews: Reply to all feedback (positive and negative) professionally.

Benefits of having your profile optimized

• Greater visibility on Google and Google Maps
• More calls and website visits
• Improved local SEO rankings
• Increased trust and reputation
• A free digital marketing channel

Extra tips for Local SEO

• Also add your business to Bing Places.

• Use the same keywords on your website and in your Google listing.

• Make sure your NAP (Name, Address, and Phone) data are identical across the web.

• Link your listing to a mobile-optimized website.

• Publish content frequently (at least once per week).

Service recommended by DFX Cloud Solutions

If you need professional help to create or improve your listing, you can hire our complete Local SEO + Google My Business service, which includes:

• Creation or claim of the listing

• Advanced optimization with AI

• Initial publishing of products or services

• Linking with Google Maps and Bing Places

• Personalized consulting

Contact us